SmoothRed Branding
2011
Description
A complete branding package for the innovative ‘Wine Culture Experience’ company - SmoothRed.
A logo and brand language was carefully developed to portray the sophisticated and stylish reputation of the company; designed to reflect not just it's long-standing affinity with the wine tasting business but also encompassing new cultural experiences that SmoothRed has added to it's bespoke portfolio.
A logo and brand language was carefully developed to portray the sophisticated and stylish reputation of the company; designed to reflect not just it's long-standing affinity with the wine tasting business but also encompassing new cultural experiences that SmoothRed has added to it's bespoke portfolio.
Fields
Branding, Graphic Design, Print Design
- SmoothRed Branding
A complete branding package for the innovative ‘Wine Culture Experience’ company - SmoothRed.
A logo and brand language was carefully developed to portray the sophisticated and stylish reputation of the company; designed to reflect not just it's long-standing affinity with the wine tasting business but also encompassing new cultural experiences that SmoothRed has added to it's bespoke portfolio. 
Folder for corporate literature
Stationary range
Business cards, including 'good year' table on reverse
Logo with strapline
-
Working with specialist 'design & build' company Amalgam Modelmaking, I was asked to develop a look and feel for EDF Energy's new UK visitor centre graphics; including information panels, booklets, interior graphics and printed materials to accompany the exciting interactive models created by Amalgam.
The visitor centres, which began launching at various locations across the UK in 2012, are part of a new initiative by EDF Energy to help inform and educate the public and local communities about using nuclear energy.Creative Direction, Exhibition Design, Graphic Design2013 -
Illustration and design for Fingerprint Friends product and packaging.
Working for toy company Meadow Kids, a selection of illustrated fingerprint characters were developed and rolled out across the entire product, including the packaging, stamps, instruction guides, gift cards and a promo animation. The product was designed to be fun and engaging, giving tips to kids about creating their own fingerprint characters and scenes.Graphic Design, Illustration, Toy Design2012 -
Illustration and design for The Secret Garden Trinket Box product and packaging.
Working for innovative toy company Meadow Kids, a selection of illustrated garden flora and fauna characters were developed and rolled out across the entire product, including the box, packaging, sticker sheets, supporting instruction guide and a promo animation.Illustration, Digital Art, Packaging2012 -
A range of promotional material for UCA "Go Green Week", raising awareness among students about ways to reduce their carbon footprint.
Client: Evodia LtdGraphic Design, Typography2012 -
Meadow Kids is a company who produce unique and great quality toys and books. Their products are designed and developed to promote family interaction and core child learning skills, whilst having fun..
Retaining some existing corporate colours and logo, the brand refresh focused on updating corporate literature, including product sheets, folders, stationary, website and marketing material.
The aim was to simplify existing material, to reflect a bold, colourful and clear image for the company. Simple colours, shapes and an emphasis on a rounded, organic feel to various printed and digital elements, helped to achieve the fun and friendly ethos of the company in a more contemporary and stylish way.Graphic Design, Branding, Print Design2011 -
Creative direction, branding and supporting print material for UCA Green Campaign.
The University for the Creative Arts has made a commitment to environmental awareness, sustainability and carbon management throughout the university and UCA green has been developed to act as an umbrella for all such activities.
Working closely with specialist communication and management consultancy Evodia Ltd, a visual language was created to help students identify the work UCA green is doing and the initiatives that are being put in place. The overall look and feel, including icons, posters, flyers and presentational material, were developed to work subtly alongside the overall UCA branding.Branding, Print Design, Graphic Design2010 -
A selection of logo designs for a range of clients.Graphic Design, Branding, Icon Design2011 -
Working alongside marketing and PR company GG Communications this project involved the development of two logo concepts that drew upon the heritage of Sweethaven Computers. A long established local company, the shop in which Sweethaven is now based, was a well-known sweetshop in the area.
Retaining existing brand colours, one solution reflects abstract shapes and patterns associated with candy and boiled sweets, whilst the second idea simplistically depicts an old fashioned, round sweet jar as the basis for the logo mark.Graphic Design, Print Design, Branding2011 -
Branding / printed, promotional material / website design and direction
creativetorbay.com is both an enterprise solution and a community driven website, aimed at connecting creatives' and those interested in creative initiatives. The site gives members a platform to exhibit and discuss their work with likeminded people.
Working within design agency Smoothe Ltd, the Creative Torbay brand was designed and creatively driven by Bex, who developed the concept of 'collective, creative atoms' converging in one common community. The site continues to attract new members and the overall brand features on ongoing promotional material.Graphic Design, Branding, Print Design2011 -
Working in collaboration Assembly Studios, this project was designed and animated to chart a man as he makes his way through a typical airport journey. For 3D Reid Architects.Animation, Illustration, Creative Direction2011 -
A range of material designed and produced for the 'StationLife' event hosted by London Property Forum. The purpose of the event was to raise awareness of, and encourage discussion about regenerating areas in and around train stations in London.
The use of exciting animation and playful characters was developed to visually inject life and fun into examples of these run down areas. The idea of 'growing' and 'developing' was incorporated into the brightly coloured animation with a supporting logo that reflects the shape of a 'railway arch'. Supporting promotional material included a train ticket style leaflet and an illustrated programme.
Produced whilst working as senior designer at Smoothe London - images © Smoothe LtdAnimation, Graphic Design, Illustration2010 -
Hard cover book promoting a luxury residential development in Moscow for property developers Horus Capital.
An 'art book' style with uncoated paper, special silver finishes and a metallic engraved logo on both front and back covers, added to the high quality finish of the piece.
Produced whilst working as senior designer at Smoothe London © Smoothe LtdGraphic Design, Print Design, Branding2011 -
Corporate brochure for property development company based in Russia. A visual style was developed to show the new, fresh and transparent approach of the company.
Produced whilst working as senior designer at Smoothe London © Smoothe LtdPrint Design, Branding2011