Sweethaven Branding
2011
Description
Development of two logo concepts that draw upon the heritage of Sweethaven Computers. A long established local company, the shop in which Sweethaven is now based, was a well-known sweetshop in the area.
Retaining existing brand colours, one solution reflects abstract shapes and patterns associated with candy and boiled sweets, whilst the second idea simplistically depicts an old fashioned, round sweet jar as the basis for the logo mark.
Retaining existing brand colours, one solution reflects abstract shapes and patterns associated with candy and boiled sweets, whilst the second idea simplistically depicts an old fashioned, round sweet jar as the basis for the logo mark.
Fields
Graphic Design, Print Design, Branding
- Sweethaven Logo
Development of two logo concepts that draw upon the heritage of Sweethaven Computers. A long established local company, the shop in which Sweethaven is now based, was a well-known sweetshop in the area.
Retaining existing brand colours, one solution reflects abstract shapes and patterns associated with candy and boiled sweets, whilst the second idea simplistically depicts an old fashioned, round sweet jar as the basis for the logo mark. 
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The University for the Creative Arts has made a commitment to environmental awareness, sustainability and carbon management throughout the university and UCA green has been developed to act as an umbrella for all such activities.
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An 'art book' style with uncoated paper, special silver finishes and a metallic engraved logo on both front and back covers, added to the high quality finish of the piece.
Produced whilst working as senior designer at Smoothe London © Smoothe LtdGraphic Design, Print Design, Branding2011 -
Branding / printed, promotional material / website design and direction
creativetorbay.com is both an enterprise solution and a community driven website, aimed at connecting creatives' and those interested in creative initiatives. The site gives members a platform to exhibit and discuss their work with likeminded people.
Working within design agency Smoothe Ltd, the Creative Torbay brand was designed and creatively driven by Bex, who developed the concept of 'collective, creative atoms' converging in one common community. The site continues to attract new members and the overall brand features on ongoing promotional material.Graphic Design, Branding, Print Design2011 -
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A complete branding package for the innovative ‘Wine Culture Experience’ company - SmoothRed.
A logo and brand language was carefully developed to portray the sophisticated and stylish reputation of the company; designed to reflect not just it's long-standing affinity with the wine tasting business but also encompassing new cultural experiences that SmoothRed has added to it's bespoke portfolio.Branding, Graphic Design, Print Design2011 -
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Illustrations for the English Riviera Geopark Guidebook & Film
The short film with animated intro was commissioned to help explain the concept and importance of the Geopark. It was designed to raise awareness of the area's Geopark status as well as promote Torbay's tourism sector and local economy.
The stylised, illustrated characters and creative direction was devised to appeal to children and the local community as an educational presentation.
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