Creative Torbay Brand
2011
Description
Branding / printed, promotional material / website design and direction
creativetorbay.com is both an enterprise solution and a community driven website, aimed at connecting creatives' and those interested in creative initiatives. The site gives members a platform to exhibit and discuss their work with likeminded people.
Working within design agency Smoothe Ltd, the Creative Torbay brand was designed and creatively driven by Bex, who developed the concept of 'collective, creative atoms' converging in one common community. The site continues to attract new members and the overall brand features on ongoing promotional material.
creativetorbay.com is both an enterprise solution and a community driven website, aimed at connecting creatives' and those interested in creative initiatives. The site gives members a platform to exhibit and discuss their work with likeminded people.
Working within design agency Smoothe Ltd, the Creative Torbay brand was designed and creatively driven by Bex, who developed the concept of 'collective, creative atoms' converging in one common community. The site continues to attract new members and the overall brand features on ongoing promotional material.
Fields
Graphic Design, Branding, Print Design
- Creative Torbay Brand
Branding / printed, promotional material / website design and direction
creativetorbay.com is both an enterprise solution and a community driven website, aimed at connecting creatives' and those interested in creative initiatives. The site gives members a platform to exhibit and discuss their work with likeminded people.
Working within design agency Smoothe Ltd, the Creative Torbay brand was designed and creatively driven by Bex, who developed the concept of 'collective, creative atoms' converging in one common community. The site continues to attract new members and the overall brand features on ongoing promotional material. 
Promotional poster
Annual event poster
Flyer design
Website homepage - Visit the site
Website directory
Website members' area
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A range of promotional material for UCA "Go Green Week", raising awareness among students about ways to reduce their carbon footprint.
Client: Evodia LtdGraphic Design, Typography2012 -
Meadow Kids is a company who produce unique and great quality toys and books. Their products are designed and developed to promote family interaction and core child learning skills, whilst having fun..
Retaining some existing corporate colours and logo, the brand refresh focused on updating corporate literature, including product sheets, folders, stationary, website and marketing material.
The aim was to simplify existing material, to reflect a bold, colourful and clear image for the company. Simple colours, shapes and an emphasis on a rounded, organic feel to various printed and digital elements, helped to achieve the fun and friendly ethos of the company in a more contemporary and stylish way.Graphic Design, Branding, Print Design2011 -
A range of material designed and produced for the 'StationLife' event hosted by London Property Forum. The purpose of the event was to raise awareness of, and encourage discussion about regenerating areas in and around train stations in London.
The use of exciting animation and playful characters was developed to visually inject life and fun into examples of these run down areas. The idea of 'growing' and 'developing' was incorporated into the brightly coloured animation with a supporting logo that reflects the shape of a 'railway arch'. Supporting promotional material included a train ticket style leaflet and an illustrated programme.
Produced whilst working as senior designer at Smoothe London - images © Smoothe LtdAnimation, Graphic Design, Illustration2010 -
A selection of logo designs for a range of clients.Graphic Design, Branding, Icon Design2011 -
Creative direction, branding and supporting print material for UCA Green Campaign.
The University for the Creative Arts has made a commitment to environmental awareness, sustainability and carbon management throughout the university and UCA green has been developed to act as an umbrella for all such activities.
Working closely with specialist communication and management consultancy Evodia Ltd, a visual language was created to help students identify the work UCA green is doing and the initiatives that are being put in place. The overall look and feel, including icons, posters, flyers and presentational material, were developed to work subtly alongside the overall UCA branding.Branding, Print Design, Graphic Design2010 -
Hard cover book promoting a luxury residential development in Moscow for property developers Horus Capital.
An 'art book' style with uncoated paper, special silver finishes and a metallic engraved logo on both front and back covers, added to the high quality finish of the piece.
Produced whilst working as senior designer at Smoothe London © Smoothe LtdGraphic Design, Print Design, Branding2011 -
Development of two logo concepts that draw upon the heritage of Sweethaven Computers. A long established local company, the shop in which Sweethaven is now based, was a well-known sweetshop in the area.
Retaining existing brand colours, one solution reflects abstract shapes and patterns associated with candy and boiled sweets, whilst the second idea simplistically depicts an old fashioned, round sweet jar as the basis for the logo mark.Graphic Design, Print Design, Branding2011 -
Working in collaboration Assembly Studios, this project was designed and animated to chart a man as he makes his way through a typical airport journey. For 3D Reid Architects.Animation, Illustration, Creative Direction2011 -
A complete branding package for the innovative ‘Wine Culture Experience’ company - SmoothRed.
A logo and brand language was carefully developed to portray the sophisticated and stylish reputation of the company; designed to reflect not just it's long-standing affinity with the wine tasting business but also encompassing new cultural experiences that SmoothRed has added to it's bespoke portfolio.Branding, Graphic Design, Print Design2011 -
Corporate brochure for property development company based in Russia. A visual style was developed to show the new, fresh and transparent approach of the company.
Produced whilst working as senior designer at Smoothe London © Smoothe LtdPrint Design, Branding2011 -
Illustrations for the English Riviera Geopark Guidebook & Film
The short film with animated intro was commissioned to help explain the concept and importance of the Geopark. It was designed to raise awareness of the area's Geopark status as well as promote Torbay's tourism sector and local economy.
The stylised, illustrated characters and creative direction was devised to appeal to children and the local community as an educational presentation.
The illustrated guide shows how, over the years, the landscape has influenced the wildlife and the incredible human history of the area that includes the seaside towns of Brixham, Paignton, Torquay and Babbacombe.
Client: Torbay's Culture and Environment Partnership / The English Riviera Geopark / Torbay CouncilAnimation, Illustration, Art Direction2010
