Meadow Kids is a company who produce unique and great quality toys and books. Their products are designed and developed to promote family interaction and core child learning skills, whilst having fun..

Retaining some existing corporate colours and logo, the brand refresh focused on updating corporate literature, including product sheets, folders, stationary, website and marketing material.

The aim was to simplify existing material, to reflect a bold, colourful and clear image for the company. Simple colours, shapes and an emphasis on a rounded, organic feel to various printed and digital elements, helped to achieve the fun and friendly ethos of the company in a more contemporary and stylish way.

A range of material designed and produced for the 'StationLife' event hosted by London Property Forum. The purpose of the event was to raise awareness of, and encourage discussion about regenerating areas in and around train stations in London.

The use of exciting animation and playful characters was developed to visually inject life and fun into examples of these run down areas. The idea of 'growing' and 'developing' was incorporated into the brightly coloured animation with a supporting logo that reflects the shape of a 'railway arch'. Supporting promotional material included a train ticket style leaflet and an illustrated programme.

Produced whilst working as senior designer at Smoothe London - images © Smoothe Ltd

Branding / printed, promotional material / website design and direction

creativetorbay.com is both an enterprise solution and a community driven website, aimed at connecting creatives' and those interested in creative initiatives. The site gives members a platform to exhibit and discuss their work with likeminded people.

Working within design agency Smoothe Ltd, the Creative Torbay brand was designed and creatively driven by Bex, who developed the concept of 'collective, creative atoms' converging in one common community. The site continues to attract new members and the overall brand features on ongoing promotional material.

Development of two logo concepts that draw upon the heritage of Sweethaven Computers. A long established local company, the shop in which Sweethaven is now based, was a well-known sweetshop in the area.

Retaining existing brand colours, one solution reflects abstract shapes and patterns associated with candy and boiled sweets, whilst the second idea simplistically depicts an old fashioned, round sweet jar as the basis for the logo mark.

Corporate brochure for property development company based in Russia. A visual style was developed to show the new, fresh and transparent approach of the company.

Produced whilst working as senior designer at Smoothe London © Smoothe Ltd

Illustrations for the English Riviera Geopark Guidebook & Film

The short film with animated intro was commissioned to help explain the concept and importance of the Geopark. It was designed to raise awareness of the area's Geopark status as well as promote Torbay's tourism sector and local economy.

The stylised, illustrated characters and creative direction was devised to appeal to children and the local community as an educational presentation.

The illustrated guide shows how, over the years, the landscape has influenced the wildlife and the incredible human history of the area that includes the seaside towns of Brixham, Paignton, Torquay and Babbacombe.

Client: Torbay's Culture and Environment Partnership / The English Riviera Geopark / Torbay Council