Meadow Kids is a company who produce unique and great quality toys and books. Their products are designed and developed to promote family interaction and core child learning skills, whilst having fun..

Retaining some existing corporate colours and logo, the brand refresh focused on updating corporate literature, including product sheets, folders, stationary, website and marketing material.

The aim was to simplify existing material, to reflect a bold, colourful and clear image for the company. Simple colours, shapes and an emphasis on a rounded, organic feel to various printed and digital elements, helped to achieve the fun and friendly ethos of the company in a more contemporary and stylish way.