UCA Green Visual Identity
Creative direction, branding and supporting print material for UCA Green Campaign.
The University for the Creative Arts has made a commitment to environmental awareness, sustainability and carbon management throughout the university and UCA green has been developed to act as an umbrella for all such activities.
Working closely with specialist communication and management consultancy Evodia Ltd, a visual language was created to help students identify the work UCA green is doing and the initiatives that are being put in place. The overall look and feel, including icons, posters, flyers and presentational material, were developed to work subtly alongside the overall UCA branding.